video promotion campaign behind the scene
I am very excited to announce that my Clothing label "ILHANA" is officially launched !! It has been very hectic month for me. But Alhamdulillah it's worth it. It been a week since I launched it, and alhamdulillah the response was great !! For those who haven't visit my website, you can check it at: www.ilhana.com and you can also purchase your favorite outfit direct in the website.
Launching my own label is a dream come true for me. Even though i have a lottt to learn about fashion and the industry, I DO KNOW what i like and the small detail that make something stand out to me.
The brand aims to provide every fashion conscious covered woman a solution to a modest yet fashionable outfit from head to toe, as well as bringing back the feminine, elegance, and classy to the Muslim woman.
My first collections was inspired by First Lady in the world which is elegant and sophisticated. I am putting varieties of style in my first collections to represent variety of personalities and its interest in clothing. Some personality prefers the simplest plain dress, but some prefers to look a little bit glamour. Some of you might also like to have more a confident & strong look, but some might prefers the conservatives’ style. So i am bringing all these personalities in the first collection. Even though some dresses looks fiercer like with spikes, Glamour with sequins, but it doesn’t leave the touch of modesty and sophisticated in its design.
Last but not least, i hope my products can touch those with similar passion, style, and interest as me. And since i came from no fashion education or background, I hope by the time my design will improve and will learn more about fashion and its industry.